If you have owned an online business for very long you know the importance of search engine optimization. Search engine optimization is what will get you ranked on Google’s 1st page which will bring traffic to your website and if you have many other factors under control you will see your business grow substantially. Now the best way to make sure that you are running a search engine optimization campaign that will work is by hiring a company like HireAWiz who is one of the best when it comes to Phoenix web design. However if you are wanting to attempt to do it yourself there are certain types of tools you will need to make sure your doing things properly.
- Back Links – You will want to keep track of how many back links and what PR each has coming into your website. There are many free tools out there that will analyze the back links of your website. Don’t let cheap SEO companies that don’t work fool you and get your website a lot of back links that mean nothing. Discuss this strategy with a professional Phoenix web design company.
- Google Banned – This tool will show you if your web link shows up in Google’s database and if it doesn’t then chances are it has been banned. There is many reasons a URL will be banned but it is likely because you hired a cheap company that did things Google would classify as shady. Once your URL is banned you won’t be able to get it ranked so you might as well stop trying and wasting your time and money. This is why it is so important to contact a Phoenix web design team that knows what they are doing otherwise your campaign may do more harm than good.
- Keyword Tool – When attempting to determine if a keyword is worth ranking this tool is free and will allow you to complete research that will save you thousands of dollars. You don’t want to become ranked for keywords that nobody searches for. For example Phoenix web design is a great keyword for web design companies to rank for but Phoenix web design team is a much less valuable term as it doesn’t get very many monthly searches.
- Plagiarism – Google does not like it when your content is copied and it will show up in your rankings. Check all the content you are posting to make sure that it is unique.
There are many tools that will help you and that elite Phoenix web design companies use while running search engine optimization campaigns. Search engine optimization will save you a ton of money in the long run over Pay Per Click. You won’t have to pay every time somebody clicks on your link. When you are ranked on page 1 if 2 million people clicked on your link there is still no cost. Where as with Pay Per Click you would have to pay a set amount every time someone clicks on your link. They don’t have to purchase anything they simply have to click on it. To have HireAWiz give you a free search engine optimization analysis please contact us today and reference this blog post.