We have discussed in the past the benefits of Facebook to your small online business and social media campaign. What you need to know is the mistake that many online businesses make when attempting to run a Facebook page. Facebook is a great place to grow your business but you have to know how to use it to promote your business and not end up driving people from your website. As a Phoenix web design company we have witnessed many small business owners attempt to get on Facebook and promote their business but end up hurting their online presence because of these mistakes that many small businesses make. Let's take a quick look at some of these mistakes and why they aren't good for your social media marketing campaign.
- Being Too Sales – Y – Many small business owners have it in their mind that they can get onto a social media page and close sales. This simply isn't the case I don't care how good of salesman you think that you are. Nobody on Facebook wants to see you self promoting your business and trying to sell them products. This is a quick way to get you blocked from peoples pages and make them not want to go to your website.
- Ignoring Your Fans –Your fans are your customers and potential customers and shouldn't be ignored. Whether the fan is complaining about your business, asking a question or even praising your business you need to respond.
- No Updates – Small business owners are extremely busy and social media platforms are a lot of times forgotten about. This can't happen because there are many people that will actually get their updates about your business strictly from Facebook and if you are not updating it you will likely lose those followers as customers.
- Not Setting Aside a Facebook Marketing Budget – Many people think that Facebook is just a way to comment from time to time bust doesn't need a budget. Facebook is becoming a great form of advertising and a way to grow rapidly grow your business if done right.
It is time to either get a Facebook fan page for your business if you don't have one and if you do then it is time to start using your Facebook properly in order to promote your business. If you would like to learn more about how you can use social media platforms to grow your business. Contact HireAWiz today for a free social media evaluation and quote.