If you own an eCommerce business then you know the importance of not only converting visitors into sales but, also maximizing the amount of items each customer purchases. Every visitor that comes to your website ends up costing you money. Whether they find your website through a search engine optimization campaign, social media campaign or any other form of advertising it is likely that you spent money in order to drive them to your website. So every customer that comes to your website and doesn’t purchase anything ends up costing you money. That is why it is so important to not only convert a website visitor into a sale but also to leave no stone unturned. Their may be numerous products or services your website offers that a particular visitor is looking for but, they may not be aware of them. You need to take full advantage of what your website allows you to do and begin closing those sales you weren’t converting previously. One way to do this is to improve the checkout page of your eCommerce website. Over the years our Phoenix web design team has discovered numerous things you can do to optimize your checkout page to give you the best results. These are some quick changes that can end up increasing your sales to allow you to grow your business. Let’s take a look at some checkout strategies you should consider:
- Offer Other Products – When a customer is getting ready to check out, it is wise to have a section somewhere on the page that says something along the lines of, ” Other Items You May Be Interested In” and then list the items with images and breif description of each. This won’t work for all your customers but this will be well worth it if only 5% end up purchasing additional items.
- Minimize Amount of Clicks it Takes to Checkout – There have been numerous studies done and they point to the fact that the less clicks it takes a customer to checkout the higher your conversion rate will be. Make the check out page as simple of a process as possible.
- Include Credit Card Logo’s and Security Seals – A big concern for many online shoppers is security that is why it extremely important that you show them that they can trust your website. If your website doesn’t make visitors feel safe and secure the chances are you will lose out on the majority of your sales.
- Take Advantage of Confirmation Page – This is a page that is rarely used by websites and it is a major mistake. The confirmation page is a great opportunity to use offer codes that will will keep your customers coming back. Do something like offer them 10% off on their next purchase.
As our Phoenix web design team has shown you it is very important to optimize your checkout page. By simply optimizing this page it can increase your sales dramatically in a short period of time. If you would like us to review your website with you and show you how you can improve your online business contact HireAWiz today for a free quote.