Our Phoenix SEO company has taken you through step one of the search engine optimization process which was keyword research. Once you have understood and completed an in depth keyword research analysis it is time to move on to step two, which is content writing. If you have done any research at all about SEO campaigns then I am sure you have heard that content is king and it is very important to not only have great relevant content but the content must be fresh. How many times have you gone to a website looking for something recent just to find out the website has been updated in the last decade? Well at least in the last year? I am sure many times and it is frusterating. That is why it is vital you keep up with the content of your website and make sure it is always up to date. Let’s take a closer look at step number two, content writing:
- Content Must Be Valuable – The content that you are producing on your website must be valuable to your site visitors. Content with value is SPAM and nobody wants to go to a website filled with SPAM. This happens more than you might imagine when it comest to small online business owners running search engine optimization campaigns because they write their content for the search engines and not for their website visitors. When people do this the content is useless to the site visitor. This tecnique may work for a little while however, the search engines do catch on and your website will take a hit.
- Driving Your Content – Once you have began writing your website’s content you need to find a way to drive the content. The idea is creating such great content that it goes viral and brings a bunch of new visitors to your website. In order to do this you need to use things to drive your content such as videos, inforgraphics, how to series, etc. With all your content you need to write as if you are the expert. If you are not an expert in your industry how could you expect anybody to come to you for expertise? It won’t happen.
- Design – You may think that if you have great content the design of the pages won’t matter but this is a false assumption. It is said that visitors will make up their mind in the first 5 seconds of visiting a page whether they are going to stay on it or are going to leave. There is no way that a customer can possibly read your content during that time so what is going to keep them their long enough to read your content? You guessed it, the design of your page.
While our Phoenix SEO Company is taking your through the process of running a successful search engine optimization campaign one thing to remember is each step is equally as important as the other. Don’t become lazy in your campaign and begin skipping steps because if you do you will end up wasting your time and money. A successful SEO campaign is run by paying attention to the details and being patient. Don’t give up and keep pushing through.