One thing our Scottsdale web design team has realized is that many small online business owners are not taking advantage of social media because they don't know where to begin when marketing their business on social media platforms such as Facebook, Twitter, Google Plus, etc. This is a major problem because if they are not using social media properly they are falling further and further behind their competition and will begin feeling the effects sooner rather than later. We are wanting to do everything we can to help you begin a successful Facebook marketing campaign. Keep in mind the steps listed below is a basic outline of how to begin there are is a lot more things you can do to get more traffic etc. You can use such things as Facebook Promoted Posts and Facebook Ad's to help drive traffic. We are not going to cover those in this post. Let's take a look at 4 easy steps you can take to start a Facebook Marketing campaign.
- Set Goals – What is it that you want your Facebook marketing campaign to accomplish? This is important because it is hard to get somewhere when you don't know where it is you are going. Some of the things to consider are: Create a loyal and engaged community, Increase Brand awareness, Obtain Leads, Get Sales, Drive more traffic to your website, etc.
- Research – Just like with any successful marketing campaign you want to make sure that you do your research before beginning. You will want to research who your target audience will be, check out your competitions Facebook page and look at what is working for them, research your target audience what do they do with their free time?
- Plan Your Visitors Facebook Experience When They Like Your Page – Come up with a plan of what exactly you want your Facebook likes experience will be like and what you will post each week to make sure they are having a great experience. When your Facebook fans have a great experience they will become more interactive and you will begin gaining likes through friends of your likes as they share/like your posts.
- Track Your Progress – I have said it in many blogs prior, analytics are extremely important with any marketing campaign you decide to run. Whether it be a Social Media marketing campaign, SEO, PPC it doesn't matter you must make sure you are running analytics so you know what is working and what is not working. You don't want to be wasting money on marketing campaigns that don't work.
These are 4 steps that will give you a start on your Facebook marketing campaign. As you gain more experience you can always ramp up your efforts but the important thing here is to move your business into the social world because if you don't you will not be able to keep up with your competitors.