When designing a website for your business there are 5 questions to ask your self. If you can answer these 5 questions your odds for running a successful online business go up dramatically. As a Phoenix web design company we see small online business owners that go in without a plan and we see business owners that have answered the tough questions and have a plan that will lead them to success. There is so much to consider when you start an online business. You can't just get a website and expect for your business to take off. There are questions that you must answer prior to launching you internet business. Let's take a closer look at the questions that you should be asking.
- How will you get people to your website? Like I had stated above you can't just start up a website and except to be successful. One of the most important factors of whether you online business will be successful or not how many users visit your site on a daily basis. That is why you must have a plan in place. Are you going to use search engine optimization, pay per click, social media marketing or other forms of marketing? Are you going to hire a SEO company Phoenix or are you going to try to market your website on your own? Make sure you know how you are going to get people to your website before building your website.
- Who is your target audience? This is another question that you should have answered prior to designing and developing your website. Knowing your target audience can have a huge impact on how you design your website. Don't go through the design process just to realize that you have to change things and pay to go through the design process again and it will be even worse if you get through the development stage and have to change things on your website.
- What questions will my target audience have that I can answer? Put yourself in your visitors shoes and ask yourself what would I want to know if I was visiting this site. Then try to strategically place that information on the site that your visitors will be lead to see.
- What is it that you want your visitors to do? You need to know what it is that you want your visitors to accomplish when they visit your website. If you don't know what it is that you are attempting to accomplish how will any of your visitors have a clue about what it is they are supposed to do?
- How do your visitors like to keep in touch? You may be wondering why you need to know this. Well, the fact of the matter is collecting an email address is useless if the visitor rarely checks their email. You will want to have a different way to contact your customer like SMS or by phone.
These are 5 questions that you should be able to answer prior to starting your online business. Many people think that running an online business is as simple as getting a website built and the money will start flowing and this is simply not the case.