SEM stands for search engine marketing. The different search engines offer different types of things but in the blog we are going to focus on using Google Adwords. Google Adwords is the most popular paid search network and allows you to pay to put your ads in the sponsored listing section of Google. How will using Google Adwords help my business? Let’s take a closer look at some of the key benefits of Google Adwords. Increase visibility – This actually has multiple benefits to your business alone. By increasing visibility you will get more traffic to your site and more traffic generally means more money. Advertise to a selected audience – Why waste your time and money advertising to people that aren’t interested in your products or services anyway? For example HireAWiz is able to advertise to people interested in Web Design in Phoenix, AZ. This is a huge benefit as we don’t want to be advertising to people looking for restaurant equipment. Target your ad – You can now target your ad towards location and language. Again it is a huge advantage to be able to do this. Using HireAWiz as an example again to narrow down the competition we would want to target businesses that need Web Design in Phoenix, AZ and this allows us to do that. Budgets can closely be monitored – You can monitor your monthly budget to make sure that you aren’t going over your budget. However I believe once you begin seeing the ROI (return on investment) you will begin to up your monthly budget. These are just some of the many benefits of starting a SEM campaign. We believe that this is truly one of the best ways to advertise and would welcome discussing the best course of action with you and your company. Contact HireAWiz today. We are a top web design company in Phoenix, AZ.