We talk to a lot of small to mid-size business owners during any given week, and almost all of them say the same thing to us: “We need more leads.” It’s not just these business owners – it’s the same all over. In fact, B2B marketers report a shortage of good leads as their #1 […]
We talk to a lot of small to mid-size business owners during any given week, and almost all of them say the same thing to us: “We need more leads.” It’s not just these business owners – it’s the same all over. In fact, B2B marketers report a shortage of good leads as their #1 […]
Your prospects don’t see many TV ads anymore, since they stream movies online. They long ago dropped their newspaper subscriptions, so they don’t see ads there either. And you can bet they’re not flipping through the Yellow Pages. If they didn’t throw away the phone book when they got it, then it’s probably being used […]
Every day we talk to business owners who haven’t put the face of their business online yet. Or, worse yet, they’ve had their nephew or neighbor kid design a website – but this is a kid who does this for fun, and doesn’t know anything about polished design, marketing, usability, security or the other factors […]
If you’ve been searching for a digital agency to take care of your Scottsdale web design, development and marketing needs, then you know you have plenty of options from which to choose. So how do you narrow down the list of candidates to choose the agency that is the best fit for you? You can […]
You can certainly find and communicate with prospects on social media, forums, and other third-party sites. However, no matter where you find your prospects, your ultimate goal is to drive them back to your site and convert them into customers. What happens is a lot of small business owners see a ton of traffic coming […]
When most business owners think about growing their businesses and improving their ROI, they tend to neglect the back-end of their business. So while their Arizona web design and marketing companies are busy optimizing the landing pages for the business, the thank-you pages are forgotten. That’s a mistake. Your thank you pages may not be […]
If you own an e-commerce website, then calculating your ROI (return on investment) is pretty straightforward. You just use the following formula: (Income – Expenses) / Expenses = ROI You can do this with single parts of your marketing process to determine if it’s a worthy investment, such by tracking a specific ad campaign to […]
Whether your website is an e-commerce platform that’s generating sales every day of the week, or it’s a workhorse site that helps you collect and close leads, you probably want it to do more. You want your website to generate more leads, more sales and more revenue. Here are 10 website hacks to help you […]
Imagine this… You set up a website. You already know that people won’t come just because you built it. So then you spend months working every angle you know to drive traffic to your site. And then… Crickets. The traffic doesn’t come in, even though it seems like you’re doing an awful lot of work […]
The search engines change their algorithms many times a year. That means you can be flying high in the search engines today, but tomorrow you may not be anywhere to be found. So if you want to remain relevant for 2015, follow these five steps… 1. Develop a Mobile Friendly Site Mobile Internet use is […]