If you own a small business and have been a part in any type of search engine optimization campaign then you understand the importance of link building. Many Phoenix SEO companies just submit links to a bunch of different websites hoping that links stick. They hope to link build that which is not effective. Now getting a link on major websites like whitehouse.gov is nearly impossible so you might as well stop trying. Let?s take a closer look at how you will not only be able to gain a bunch of links but also ensure that they are quality links.
- Method 1: Outreach ? Now many of you are thinking that you already do this. You contact other websites and try to develop a partnership with them and obtain links that way. This is a good strategy but what if I were to tell you that their is a more effecient way of doing this? Well, that is exactly what I am telling you. The odds of this working go way up when you connect with somebody that you already know and that is where social media comes into play. Start reaching out to people that are already following you. There are tools that will be able to pull down who is following you and allow you to filter them down. When you have this list you need to make sure they have a website and a high social following.
- Method 2: Newly Discoverd Competition ? Use tools that will show you competitor back links and where they are getting them. FInd the articles they have been mentioned in recently then contact the company that published a story about your competitor. Don?t try to link and spam them but say something along the lines of, ?Hey I noticed you published a story with a link to xyz company. Have you checked out (name of your company) we do similar things and we would love to show you more about what we do if you would like to right an article on us.?
- Method 3: No Follow ? You would be surprised at how many people mention your company online but don?t link back to your website. This is a great way to build links. Search for these instances and when you find that you were mentioned contact the website and ask why they forgot to link to your website. Most of the time they will have no problem adding a link to your site.