Pay Per Click campaigns are great if you are looking for quick traffic to your website and hire an experienced Phoenix SEO Company. Where a search engine optimization campaign takes a long time begin gaining traffic a pay per click campaign will actually begin driving traffic to your website right away. The downside to pay per click campaigns is the fact that you have to pay everytime somebody clicks on your add. It doesn’t matter whether or not your visitor converts to a sale or not if they click then you owe the amount you bid. Now the best way to use PPC is along side your search engine opitmization campaign but that isn’t what this blog is about. I am here to warn you about the mistakes you can make while running a PPC campaign that could end up costing you big time. These are mistakes even the experts have made. When managing your PPC it is absolutely critical you are paying close attention to what you are doing. Let me show you what I mean by showing you some mistakes that anyone can make when running a pay per click campaign.
- Budget – This is a mistake that can end up costing you big time. The great thing about PPC is that they let you set your budget. So you can enter the max amount that your willing to spend on a daily basis. However, make sure your entering the correct amount. We have heard horror stories from people who have accidently added an extra 0 to their daily budget so now instead of 200 dollars a day they are spending 2000 dollars a day. That is a major increase and will hurt most small businesses big time.
- Bidding – This one is very similar to the budget but can actually end up costing you more money than the budget. If your a newbie at PPC and refuse to use an expert to help you remember that the amount you bid is the amount you will be charged everytime somebody clicks on your website. We have even seen experts make the mistake of placing the decimal in the wrong location so instead of bidding something like 2.00 dollars a click they bid 20 dollars a click. SO everytime somebody clicks on your site you would then owe 20 dollars which can add up fast.
- Turn Off Content Network – Making the mistake of not turning off the content network which gives has you paying for broad keywords that are related to your targeted keywords which can end up sending you customers that have no interest in anything your website has to offer costing you hundreds if not thousands of dollars.
These are 3 mistakes that even the so called experts can make. When deciding to run a pay per click campaign make sure that you are paying close attention as you don’t want to regret it at a later time.