As a Phoenix SEO company we have explained before on many ocassions the importance of search engine optimization to your website’s future. Marketing an online business can be difficult because of the level of competition there is on the internet. One of the keys to any SEO campaign is link building. Like with all components of SEO there are good ethical strategies and their are the strategies that are shady. If the search engines catch you trying to use the shady forms of SEO they will punish your website and in some instances make it nearly impossible for your website to ever become ranked again. Let’s take a look at 3 ways you can do link building the right way.
- Link Creation – Link creation is simply someone going out and creating links on the web for your website. This is usually accomplished by commenting on different blog posts, article creation, social bookmarking, etc. This is a very simple way to build links to your website however it is very dangerous. With the new Google update they are checking links from spam websites. Links from these websites will end up hurting your rankings not helping them. You don’t want to go to websites that have links placed all over them just for the sake of gaining a link. You need to make sure that the links that you are getting are actually high quality links.
- Link Requests – This type of linking building can be very difficult but it also can be what separates your search engine optimization campaign from your competitors. The links that are created through this type of link building offer a lot of link juice and can boost your website up the rankings. Some of the tactics include: competitive link building, broken link building, link reclamation.
- Link Attraction – This is one of the safest form of link building and can get you a large number of high quality links. This can be acheived by simply creating great content, videos, ebooks, etc. basically things that other websites desire to link too. Combine this with your social media campaign and you can find yourself gaining many high quality links.
As you can see their are 3 ways you can obtain links while following the search engine’s rules. The one rule our Phoenix SEO company let’s everyone know is that you must be patient. Search engine optimization is a marathon not a sprint but if you do things the right way and play by the search engines rules you will find that your website will eventually climb to the top of the search engines for targeted keywords.