Yes it is true search engine optimization is the way to go as you don’t have to pay every time someone clicks on your ad. Now that being said there are some undeniable benefits about Pay Per Click campaigns when used correctly. Many of the times professional Phoenix web design companies don’t recommend a Pay Per Click campaign because of the costs involved and when many companies find out that the potential costs involved in a pay per click campaign they run for the hills. There are benefits of pay per click and when used properly will work hand in hand with your SEO campaign. Let’s look at some of the benefits of a pay per click campaign.
- Valuable Data – You can use your Pay Per Click campaign to obtain valuable data for certain keywords. It is smart to determine whether the traffic from specific keywords actually convert or if you should work on other keywords prior to beginning your search engine optimization campaign.
- Immediate Results – Pay per click campaigns will produce immediate traffic. This can be helpful while waiting for your organic results to come in. Remember search engine optimization can take months before you see results.
- Ensure Relevance – By placing your add for a relevant keyword on one of Google’s top paid spots you can show potential customers that your website is relevant to what they are searching for. This is the next best option after being organically ranked on top of Google’s 1st page.
- Brand Recognition – When people begin using the search engines and seeing your ads on Google they will begin to recognize you therefore helping your brand recognition.
As Phoenix web design company we would of course suggest working with a Phoenix web design company like HireAWiz that knows what they are doing when it comes to SEO. Now even though organic rankings are without a doubt more valuable and less expensive to you. Pay Per Click has its advantages and it would be a mistake to not take advantage of such a tool. If you would like a free SEO evaluation please contact us today.