There are many tools that either you can get for free online or your Phoenix web design company should have in order for you to measure statistics that will help you run not only a more efficient but also more successful online business. Analytics are a key part of running a successful online business and as technology advances you are able to track more and more things that will help your business grow to the next level. There are some key areas that you should always measure to make sure your website is optimized and running like a well oiled machine. Let’s take a closer look at some of the areas you should be measuring:
- Website Speed – This is one that many online business owners will ignore from time to time but take it from a Phoenix web design company this is extremely important for 2 reasons. The first reason is pretty obvious, visitors to your website will get annoyed with a slow moving website and move on to another website most like one of your top competitors. The second reason may not be as obvious depending upon your level of online marketing expertise. A slow loading website will affect your search engine optimization campaign. Ranking on the top of search engines is one of the most effective ways of marketing so you don’t want something as simple as a slow loading website to hurt your SEO efforts.
- How Many People Go To Your Website – It is important to understand how many visitors you are getting to your website each month. Then you can try to figure out either why the traffic is so low or why more people are converting into sales. Again this is important to your online marketing campaigns because the number of people going to your website and converting may be a direct result of the keywords you are targeting or even the type of ad you are using.
- Which Pages Are Most Popular – Understanding which pages people are going through is important to help you understand what your target audience is looking for on your website. This could help you determine the layout of your home page or landing page. What should you be featuring and what should you not be putting a lot of emphasis on?
- Where Did Your Traffic Come From – This is important so you know what sources of advertising are working and which ones are not working. You don’t want to continue paying for advertising that is not fruitful.
- Conversion Rates – This one goes hand in hand with the one above. It is a must to track your conversion rate not only your overall conversion rate but also the conversion rate of each of your marketing campaigns. In order to run a successful marketing campaign you must know which ads are attracting visitors to your website that are most likely to convert. If you are running a campaign that brings you 300 visitors to your website a month and only 2 are converting and another that bringing you 50 visitors per month but 10 are converting. If you are not aware of the conversion rates of each you may cancel the wrong campaign and as a result see your sales go down.
We understand that there are many different things you should be tracking but these are some of the major ones. If you or your Phoenix web design company is not tracking any of these things then you should start doing so right away. As always we would love to know your thoughts. Please visit us on our facebook page and let us know your thoughts.