If and when you decide to begin a pay per click campaign one way to measure your ads success is by looking at the Click Through Rate or CTR. The way you would figure you out
your pay per click campaign is by taking the the number of clicks divided by the number of impressions multiplied by 100. So for example if you had 1 and 100 impressions you would have a 1 percent CTR. Now that you understand what a Click Through Rate is let’s talk about why there important and ways to improve your CTR. As a Phoenix web design company we want to see you succeed and that is including with your PPC campaign and your SEO campaign which should be run hand in hand. Since we want to see you succeed lets take a look at some changes that you can make to improve your CTR.
- Trademark – By simply adding a trademark to your ad it will give the potential customer a sign of security. People feel like something that has the trade mark symbol next to it is legit and gives them a feeling of trust towards your ad and company. In a world where there is ID theft many people are nervous to trust many websites simply because they haven’t heard of them.
- Site Link Extensions – All PPC ads allow you to link to your main landing page but you can also link to other pages on your website. So for example if HireAWiz was running an ad for Phoenix web design we may have our Phoenix web design page as our main landing page. Then we may have our SEO, PPC, Mobile App and web design pages as site link extensions.
- AdWords Product Ads – If you are selling a product you will definitely want to be able to show pictures with prices of your products. Many people are visual and by seeing the products it will improve your CTR.
Click through rate is just one part of running a success PPC campaign. If the visitor doesn’t purchase what it is that your website is trying to get them to purchase your PPC campaign has failed. These are a couple ways to improve your CTR but in order to do the necessary things to improve your overall conversions and take your level to the next level you should contact a professional Phoenix web design company that knows what they are doing like HireAWiz. For a free analysis contact us today.