Starting an SEO campaign can be an exciting adventure. Especially when you start seeing the money coming in and the return on investment being great. There are a couple of key things you need to have in place however. You don’t want to start your campaign before you have these key things in place or it could spell disaster. Have clear and obtainable goals in place: You want to know what it is your trying to accomplish and a timeline to accomplish the goals you have set. One of things that can be discouraging is to have unrealistic expectations. For example if I owned a store that sells merchandise similar to Wal Mart and wanted to be on Google ahead of Wal Mart I would be setting myself up for disappointment. I wouldn’t have the money to spend on SEO that Wal Mart throws at it. Have ways to track your progress:Using things like Google analytic is key. You want to know how many people are coming to your site because of your SEO campaign and what things you are doing that is driving the most traffic to your site. This will allow you to customize your SEO campaign based around what is working instead of throwing money at something that is not working. By not being able to track what you are doing it can lead to a path of destruction for your business. Be popular but not to popular: When deciding what key words you want to use to try to get ranked on Google you want to use words that a good amount of people search for but at the same time you don’t want to compete against the big companies. Again you don’t want to compete against Wal Mart there isn’t to many people or companies that would have the money and resources to compete against Wal Mart. So choose words that make your company unique. Another thing to do is to use key words along side the location of your business. For example Hireawiz may use “Web Development Phoenix Arizona” this will narrow your competition down and give you a better chance of moving to page one on Google. Who is in charge: Decide who you are going to put in charge of your web SEO Campaign. If it is going to be you. You need to study SEO inside and out and become a pro. If you are going to hire a web development company in Phoenix, Arizona. Take your time make sure they have your best interest at heart and then set your budget. Continue tracking the results and as time goes on your ROI should show how great of an investment your SEO campaign can be. Now that you have an idea where to begin it is time to start doing your research into your next SEO campaign. Remember you can have the best and most expensive site in the world but if nobody sees it your website doesn’t matter. SEO is a very important step in running a successful online business and a step that can not be ignored. If you have never ran an SEO campaign you are falling behind and your business is not being maximized. Imagine how many customers you are leaving on the table. If needed you can always contact us to discuss your next SEO project.