If you run any sort of online business then I am sure you have attempted or at least heard of Pay Per Click advertising also known as PPC advertising. Many people who attempt this have tried and failed and the worst part about it is that they had to pay money for the failure. Pay Per Click advertising is exactly what it sounds like. You pay for an ad on a search engine and every time somebody clicks on your ad you have to pay the amount you bid. Being part of a Scottsdale web design team I have noticed that many people think that paying for advertising guarantees you sales and this is not the case. In fact you still need to know what your doing because this can be very critical to the success of your business and the information you will receive from a Pay Per Click campaign is extremely beneficial. So how can you improve your already failed experience with Pay Per Click?
- Use the Correct Landing Page ? Many people just create one landing page for all their ads and this can be a huge mistake. You want to create a landing page that gives the visitor the content of what they were looking for. You knows this because of the keywords that your ad is showing for. For example if I was running an ad for Scottsdale web design I wouldn?t want to have a landing page talking about SEO. They aren?t looking for SEO they are looking for Scottsdale web design and that is what my landing page would need to be.
- Track ? Tracking conversions are key. You must know if your Pay Per Click campaign is paying off or not. You don?t want to be paying for visitors that aren?t converting this can end up costing you a lot of money.
- Quality Score ? Because Google wants all searched content to be relevant to what the individual is searching for they have developed algorithms to do this and that is no different with paid ads. There are many things that go into a quality score but you always should be working to improve this.
- Re-Marketing ? Re-Marketing is a feature that allows you to only market ads to people who have visited your site in the past. This cuts down on Pay Per Click costs as well as improve the quality of your leads.
- Search Engines ? Try using different search engines and see which search engines gives you and your business the best ROI which means return on investment.