The Business Owner’s Guide: Why Does SEO Matter?

Clifford Almeida
Categories: SEO

It’s no secret that your small business will flounder online if your web pages aren’t ranked highly in the search engines. Most importantly, your web pages need to land on Page 1 of Google. If they don’t, your business is dead in the water. Just take a look at these statistics and you’ll quickly see why getting great rankings with Google are so important:

Google controls 67.5% of the search engine traffic.
Google controls 87.1% of the mobile search market.
A whopping 187 million unique visitors create around 117 billion unique searches every month.
Web pages that snag the #1 spot on Google get five times more traffic than those that rank #5.

That’s a lot of potential traffic for your small business! And that’s why your business site needs to be in Google and it needs to be as close to the top of the rankings as possible. So how do you do this? The answer: you need to understand how Google’s algorithms work, and then work within these parameters so that Google gives you as much love as possible. Some people call it magic. Those of us who do this every day call it SEO, which stands for search engine optimization. This is where we optimize your site structure and each individual page to adhere as closely as possible to the factors and guidelines Google’s algorithms use to determine rankings. So that brings us to the next question: what factors does Google use to determine where pages will rank in the search engine results? This isn’t a list you can tick off on one hand. Google actually uses a whopping 200 different factors to determine rankings. Some of these factors are completely in your control, a few of them are largely out of your control, and some of them just take time to develop. Here’s an infographic that gives you a good overview of what all factors need to work together to deliver your web pages to the top of Google:

The good news is that you can control most of the factors listed here. The bad news, as mentioned, is that there are a ton of factors. Worse yet, not all of these factors are given equal weight. And that means you need to have a deeper understanding of search engine optimization so that you can invest the vast majority of your time and resources into focusing on the most important components that will give your web pages the biggest boost in the search results. But the thing is, you have a business to run. Learning an entirely new subject, studying it intensively, and applying what you’ve learned may not be the best use of your time. Your business is better served doing what you do best: providing great services, products and experiences for your customers. So that’s where we come in. The team here at Hire a Wiz lives and breathes SEO. That’s what we do best. So if you want to get your site to the top of the search engines without the tedious learning curve or trying to piece together 200 factors yourself, then give us a call. Learn more now at https://www.hireawiz.com/phoenix-arizona-seo-company.