Do you currently have a search engine optimization company running your SEO campaign or are you looking for one? Then you are definitely on the right track as SEO is extremely important for your business because without traffic your website is worthless. That being said there are a lot of bad SEO companies out there that take advantage of their customer’s not understanding how search engine optimization actually works. This is why it is extremely important to understand how spot the signs of a bad SEO company. While working in the Phoenix web design industry I have began to notice some common signs that most bad SEO companies use to try to take advantage of their customers. Keep the following list in mind when evaluating your SEO company.
- Unrealistic Promises – If your company is or has promised you that they will have you ranked within 30 days this should set off numerous red flags. SEO campaigns are a marathon and depending on the keyword difficulty can take 6 months a year or even longer. Even though it takes a while to become ranked once you are ranked it will be well worth it.
- Keywords – Make sure that the keywords that they are ranking your business for provides relevant traffic or for that matter any traffic at all. Our Phoenix web design team has noticed this is one of the most used tricks by bad SEO companies. They will rank keywords for a company but the keywords won’t get any monthly searches. If nobody is searching for your keywords then it is pointless to even be on Google’s top page. Make sure you do your keyword research or have your SEO company walk you through it.
- Bad Content – Content is king when it comes to search engine optimization so make sure that your SEO company is not just stuffing your content with random keywords. Make sure the content is relevant to your business and the keywords.
- Black Hat SEO Tricks – There are many tricks that a bad SEO company will use to get your website to get instant rankings such as keyword stuffing, Invisible text, Linking schemes and much more. These will show you instant results however when Google catches on they will punish your website and make it very difficult to rank your website.
There are many other tricks that these companies will use to trick you but these are some more common ones. If you would like to find what an elite Phoenix web design company can do for your website’s SEO contact us today for a free SEO report. We will discuss with keywords and a plan that would work best for your business. Our goal is to help grow your business so you will continue to us in the future.