Smart marketers have to understand that Facebook is an ocean teeming with potential leads for your business. The challenge here lies in deciphering where and how to attract and collect these leads. We advocate the use of marketing and sales funnels designed specifically for Facebook. These will differ from traditional funnels, and much of this […]
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Content Strategy, Internet Marketing, Social Media August 9th, 2016
Smart marketers have to understand that Facebook is an ocean teeming with potential leads for your business. The challenge here lies in deciphering where and how to attract and collect these leads. We advocate the use of marketing and sales funnels designed specifically for Facebook. These will differ from traditional funnels, and much of this […]
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Social Media May 31st, 2016
Perhaps you’ve done a bang-up job of creating a sizable fan base on your company Facebook page. They’re there, and somewhat responsive for the moment, not worth much to your business as leads go. So now what? Now you need to find ways to turn these Fans into loyal customers. Marketers always lament that selling […]
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Social Media April 19th, 2016
You probably calculate ROI figures from time to time. It’s pretty easy to do when you’re calculating ROI on something like a direct-response advertisement. But what happens when you’re dealing with something like social media? There’s the standby formula: (revenue – expenses) / expenses = ROI … but that doesn’t really work for social media. […]
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Social Media March 10th, 2016
Every day your prospects and customers are logging into one or more social media platforms such as Facebook and Twitter. 1. Focus on the Big Platforms There are hundreds of social media platforms available, but only a handful of them are worth pursuing. Facebook and Twitter are the big ones. Depending on your business, you […]
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Social Media October 28th, 2015
You can certainly find and communicate with prospects on social media, forums, and other third-party sites. However, no matter where you find your prospects, your ultimate goal is to drive them back to your site and convert them into customers. What happens is a lot of small business owners see a ton of traffic coming […]
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Social Media, Web Design July 24th, 2015
When most business owners think about growing their businesses and improving their ROI, they tend to neglect the back-end of their business. So while their Arizona web design and marketing companies are busy optimizing the landing pages for the business, the thank-you pages are forgotten. That’s a mistake. Your thank you pages may not be […]
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Social Media July 24th, 2015
If you own an e-commerce website, then calculating your ROI (return on investment) is pretty straightforward. You just use the following formula: (Income – Expenses) / Expenses = ROI You can do this with single parts of your marketing process to determine if it’s a worthy investment, such by tracking a specific ad campaign to […]
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Social Media, Web Design September 18th, 2014
There are on average a billion posts on Facebook per day. This, in addition to the quickly shrinking attention span of people—thanks to the rapid expansion of the instantaneousness of everything in our world—is making it very difficult to gain the attention of the social networks billion plus users. Since Facebook and other entities offer […]
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Social Media August 28th, 2014
Social networking is a great resource for improving your Phoenix SEO campaign. However, before you start trying to post uniform messages across all social networks, you should know that they are all unique. Google +, for example, offers a unique way of interacting with people that must be used differently from Twitter or Facebook if […]
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Social Media August 5th, 2014
If a social media strategy isn’t an invaluable component of your search engine marketing strategy, than you are making a big mistake—social networking is no longer solely a trifling distraction for bored teenagers and narcissistic celebrities. In order to get the most out of your Phoenix SEO marketing campaign, you need social media; if you […]
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