Every day your prospects and customers are logging into one or more social media platforms such as Facebook and Twitter.
1. Focus on the Big Platforms
There are hundreds of social media platforms available, but only a handful of them are worth pursuing. Facebook and Twitter are the big ones. Depending on your business, you may also take advantage of Instagram, Pinterest, LinkedIn and Google+.
2. Create Branded Viral Content
The idea here is that you want your visitors to spread your content around, and you want your content to be branded to build brand recognition. To that end, you might post a video, inspiring quote, useful tip, humorous meme, infographic, article, or something else that your audience is likely to share.
You’ll need to do a little research and testing to see what your audience responds to. They may like useful information, motivational stuff or even humor. Humor is the hardest to pull off because it can backfire and damage your business reputation, but if you do it right it can also really create a viral stir.
3. Expand Your Reach
A lot of business owners just use social media at a very basic level, such as setting up a Facebook Page. However, if you really want to build your brand, then you’ll want to fully utilize all social media has to offer. For example, you can purchase highly targeted advertising on Facebook, as well as starting a Facebook Group to engage in conversation with your prospects.
4. Develop Relationships With Influencer
Influencer are the well-respected people in your niche who typically have big platforms such as popular blogs and big social networks. When an influencer shares your content, it can really take off. That’s why you’ll want to develop relationships with your niche’s influencer, and then tag them or email them when you post something their audience is likely to be interested in.
5. Provide a Call to Action
You’ll get more likes, shares and comments if you specifically encourage people to like, share and comment on your content.
For example, you might ask questions to encourage comments, or you may tell followers to like, share or retweet your content if they agree with it.
Conclusion
Social media should be a part of your online marketing strategy, and brand building should be a part of your social media strategy. The key is to get influences and other people talking about your content and sharing it with their friends. The other key is to make sure you’re making the best use of your time and resources by focusing on the social media platforms that will work best for your particular business.
If you don’t yet have a social media strategy on tap, or if you’re unsatisfied with the results of your existing social media presence, then you’ll want to get in touch with the marketing experts at Hire a Wiz. Not only can we help you get more leads to your website using social media, but we can also help you build a strong brand presence in your niche.
To learn more about how our experienced team can grow your business with social media, visit us online today and get a free quote now!