If you are a small online business and attempting to run a social media marketing campaign it can likely be very frustrating because you hear about all these other online businesses talking about how successful their social media marketing campaigns are and you are continuing to struggle. Why is this? Well not understanding social media marketing is a big mistake because if the proper strategies are put into place then it is likely that you will reap the benefits, however if you feel that all you have to do is create an account and sell your products you are sorely mistaken and will probably suffer through many frustrating months and may even give up on your social media marketing campaign. Let?s take a look at some of the reasons we see as a Phoenix web design company why your social media marketing campaign strategies may not be working.
- No Goals Are Being Set ? Don?t go through all the effort of sharing content, coming up with great posts, and finding ways to gain likes, shares, etc. without an end goal. If you are doing this you are likely wasting your time and efforts. You need to set clear goals. With all internet marketing, it is a must that you understand where you want to go before you can get there.
- Unrealistic Expectations ? You may be thinking to yourself shoot for the stars and land on the moon. While this is a good concept and all, unrealistic expectations causes many small online business owners to get frustrated and upset that they aren?t seeing extreme results so they end up quitting before they can get started. Not having an active social media marketing campaign is a gigantic mistake.
- Disconnected From Your Audience ? You may think that selling your products and or services on social media websites is a great idea however you become disconnected with your audience. You need to determine what it is that your target audience is looking for and begin posting based upon that. There will be a lot of trial and error here.
- You Begin To Resent It ? Social media marketing can be fun and exciting if you look at it that way, but if you begin viewing it as another daily obligation you will begin to hate it. This will probably make you give up on it and fall further behind your competiton.
- Not Engaged ? Part of what makes social media great is the opportunity for customers and online businesses to engage one another. If you are not answering them or engaged with your social media followers at all then they will likely go somewhere that will. They will likely to go to one of your competitors which will be a double whammy.