Our Phoenix web design company designs many different types of websites from informational websites to eCommerce websites. We do notice after we develop these website there are mistakes that are made when the client goes to add content to their website. This is especially true when it comes to eCommerce websites. These are things that can be critical errors that can hurt your website to a point you may not be able to over come them. These errors many times are errors that many small business owners don’t even realize they have made. When an issue flies under the radar it becomes a cancer to your website and the overall success of your business. Let’s take a look at some of these errors that fly under the radar on many eCommerce websites.
- Minimal Product Descriptions – When you are selling products, images don’t always tell the whole story and you will find many new eCommerce websites that don’t put in the description that is required of the product for the buyer to know what it is that they are purchasing. For example size, manufacturer, material can all effect the value of particular product and unless this is specified many shoppers won’t even entertain the idea of making a purchase. Minimal product descriptions make you look like you are trying to hide something about the product and makes your customers lose trust in your website.
- Using Product Descriptions from Manufacturers – There is two major consequences for doing this. One is search engine optimization. If you don’t want the search engines to find your website then go ahead and copy the descriptions of the manufactures. This will be seen by the search engines as duplicate content and won’t index your pages. The other issue with product descriptions is the fact that they aren’t written to sell a particular product. So even if people do find your website the chances are your conversion rate is likely extremely low.
- No Product Reviews – Many customers look for product reviews before they decide to buy a particular product. They want to weigh their options as there is always a competitor and many times a cheaper option.
These 3 errors can be critical to your eCommerce business’s success and you may not even realize that you did anything wrong. If you would like a Professional Phoenix web design company like HireAWiz to look at your website. Contact us today for a free web analysis and quote.