As a Phoenix web design company the one thing that we try to do for and explain to our clients is the importance of a great home page. It has been proven that a person will make up their minds whether they are going to stay on the website or go find a different website. This makes first impressions a major factor to the success of an online business. Now internet marketing strategies like Social Media marketing, Search Engine Optimization, Pay Per Click as well as others are extremely important but all they do is get people to visit your website then it is up to your website to convert the visitor. This is why the home page is so important because this is where most people will enter your website. So outside of your website looking great what are some of the components that you should have on your home page?
- Contact Information ? I put this first on the list because you work so hard to get people to your website it is a must to give them a way to contact you. Many times especially in industries like the food industry people are looking on your website for a phone number to call you. Place your companies contact information in a visible place on your home page.
- Images That Represent Your Business ? Many websites use a slider to tell a story with images about their business. You will want to take full advantage of this because in 10 seconds you don?t have time to give somebody text and tell them to read that is why images are so important. They should be able to just look at your slider and tell what your website is about.
- Clear Navigation ? Your website should be easy to navigate. Your visitors are likely to come to your website all looking for something different and it should be clear how to find it. If a website visitor can not find what they are looking for they are likely to leave and move onto one of your competitors websites.
- Social Media Links ? If somebody likes your website you want them to follow you so that you can stay in contact with them. The other benefit for getting your customers to follow you on Social Media platforms is that you will have the opportunity to connect with their contacts as well.