Our Phoenix web design team on many occasions have expressed the importance of call to action pages within your website. However just like with every aspect of designing a website this must be strategically done and well planned. Randomly adding call to action pages without a proven strategy in place is not going to help your website or business in any way. As you will realize from many of our blogs is that there is so many key components to a website and each one of them work together to maximize conversion rates for your business. This is why it is so important to hire a Phoenix web design company that knows what they are doing and one that has the experience to help you take your business to that next level. So let’s take a closer look at one of those components and look at some of the mistake websites make when they use call to action pages.
- Cluttering the page with graphics – Many times website owners want to display as much as possible on the call to action page that they actually make the website look cluttered which has a good possibility of causing the website visitor to become confused and disinterested.
- Call to Action Buttons Blend in With the Background – Call to action buttons on your page should stand out so the visitor knows what it is that they should be clicking on. However, you would be surprised how many websites we see where the call to action blends in with the website colors and are likely missed by many of their website visitors. This will cause a lower conversion rate and ultimately end up hurting your business.
- Too Much Information – Some business owners believe that the customer needs to understand a lot of information so they right a book right no their website expecting the customer to read this. The likelihood of any visitor your website reading a book is slim to none. Most visitors skim the website looking for specific needs. Use call to action buttons that stand out and guide the customer through the website.
- Too Many Links – Have you ever been to a website that just lists a ton of links? These are not user friendly and likely lead visitors away from the page that they can convert into a sale or whatever it is the website owner is trying to accomplish.
As you can see there are strategies that need to be well thought out and implemented. Website design is not simply creating a pretty website that is pleasant on the eyes but rather creating website that accomplishes the goals set in place by the business owner. Ultimately a website is a tremendous tool that you can use to grow your business however things have to be done correctly.