A common goal for any online business owner is to increase sales. As a Phoenix web design company we have the unique perspective of being able to witness numerous strategy’s and finding out which ones work and which ones ultimately fail. We do our best to steer our clients in the right direction. I strongly believe that with the proper SEO campaign in place and using the techniques below to help you boost sales that you can take your business from being OK to new heights. If you invest now and are patient you will have a much better chance of seeing your sales go up and taking your business to that next level. So what are some ways to boost your online sales?
- Offer Less Products on the Home Page – This may sound counter productive especially if you are an eCommerce business that is trying to sell numerous products. One thing we noticed is that for many online businesses the majority of their business comes from selling a small majority of their products. Rather than try to please everyone we suggest trying to only put your top sellers on your home page. This has been proven to boost sales.
- Opt In Button – Your opt in button is how you will collect email addresses and phone numbers in order to build lasting relationships with your customers. It is much cheaper to keep an existing customer than to try to get a new customer. Test different area’s on the website and see which area gives you the best results.
- Build Relationships with Social Media – As a Phoenix web design company we have noticed that companies who successfully use social media marketing tend to be more successful than those who do not. We suggest that you use the emails you collected from testing your opt in button and work to get them to like and follow you on social media. Social Media allows you to not only build long lasting relationships with your customers but it will allow you to show your personality through your business.
- Stop Focusing on Yourself – Many small businesses make the mistake of focusing on what they like, what they would buy, what they think other people want. Well the fact of the matter is everyone is different and you should be focusing on your target audience is wanting and what they want to see on your website. Do this and you will notice a huge difference right away.
These are just a couple different ways as a Phoenix web design company I have noticed you can increase your online sales. There is obviously a lot more that goes into it but this will be a start in improving your eCommerce website. To find out more visit HireAWiz