Think about the past week and the basic internet functions that you have performed. Whether it be searching for a great local place to eat, checking Facebook, checking your email, or checking the scores of your favorite teams. You have likely performed most of these basic tasks on your smart phone. In today’s world taking the time to go back to your PC and looking up information seems like more of a hassle than a benefit so most of us are just using our smart phones while on the go.
Now let me ask you, what category does your business fall into? Does it fall into the out dated category where the only way somebody can view your website is via a PC or does it allow your potential customers to find you quickly and easily using a smart phone app? If your business doesn’t currently have a smart phone app you are falling behind the times. An app puts your business app icon right on the phone of a potential customer. Every time he or she is on their phone they will see your business app and when they are looking for the particular product or service you offer they are likely to go to your app.
People spend thousands if not tens of thousands of dollars every year on getting ranked on Google. Now I am not saying SEO is not important because it is extremely important but what I am saying is why not spend a little time and money to create and promote your smart phone app. Let’s say that you are working on a keyword phrase that gets a thousand searches a month on Google. Now let’s say you are on the top page for that keyword search. Because of all the other competition for that keyword phrase you are likely to get 10% of those customers to contact you and about 10% to actually spend money. That is 10 new customers a month and that is great. Now lets look at it by spending money on a smart phone app. Lets say only 100 people download your app. They are downloading your app because they are interested in the services or products your selling. There is no competition for those 100 downloads and lets say just 10% spend money which it will likely be much higher because they downloaded your app for a reason. With 100 downloads you would be getting the same amount of customers as you would with 1,000 searches per month on Google. The leads would be a much warmer lead as well.
Do you see the potential having a mobile app for your business creates? If marketed properly your income will begin to increase dramatically. Like in all my other blogs that I have written don’t let your competition pass you by. We live in a world where if you let technology pass your business by there will be repercussions. Click here to contact our experts today and our Phoenix web development company will be happy to discuss a mobile app that will work for your company.