Owning an eCommerce website is great but if you aren?t making sales and you have a low conversion rate it can make owning an eCommerce website stressful. As a Phoenix web design team we have learned that one way to boost both sales and conversion rates is what you do on the checkout page. The checkout page is the last page before somebody is going to pay or leave your website before purchasing anything. This is is a very important page and many Phoenix web design companies don?t spend much time on this page. Let?s take a closer look at exactly what can be done on your checkout page to boost your sales and conversion rate.
- Visual Status Update ? Now it is important to allow somebody to checkout in the least amount of clicks as possible so ideally there would only be one page but in the event you need to have multiple pages on your checkout page it is wise to have a graphic that shows the customer where in the checkout process that they are.
- Place Checkout Buttons on the Top and Bottom of the Page ? The quicker the customer finds them the quicker they will take action and checkout. Remember that no sale is guaranteed until the transaction is complete.
- Give Customers the Option to Continue Shopping from the Checkout Page ? You want to give them this option so that the customer will not hit the back button. By hitting the back button it would erase all the products in the checkout cart and likely cause the customer to become frustrated and to leave the website.
- Offer Special Offers ? Offer special offers on the confirmation page. This will help you not only bring back customers to your website but provide them with incentives to purchase something on their next visit.