Mobile users are becoming a larger part of the way people are surfing the web. As a small online business owner I am sure that you are still seeing a high number of desktop and laptop users to your website but with every passing year you will begin to see more and more mobile users. This is due to the technology advancements of smart phones and tablets. Most small business owners don’t do anything to ensure that their mobile users have a great online experience. There are mistakes that you can make that will negatively impact a large customer base of yours. Our Phoenix website design team has compiled a list of things that you should not do with your mobile users.
- Absolutely Nothing – This is one of the worst thing that you can do. If you don’t do anything to ensure that your mobile users have a great experience you will fall behind you competitors and notice a negative effect on your business.
- Assume They Have the Same Behavior as Desktop Users – This can’t be further from the truth. Because of the way you use a mobile device compared to how you use a desktop the behavior of mobile users are completely different. By understanding the way a mobile user thinks it will help you with your mobile marketing strategies.
- Tracking Mobile Users as Part of the Overall Users – You need to understand how many visitors to your website are mobile users and how many are coming from desktops and laptops.
- Prioritize Layout Over Content – When a mobile user goes to your website they don’t want to try and read paragraphs on top of paragraphs. That is why it is so important to think of the layout.
Remember that mobile users are begining to dominate the web and this trend is only going to increase. The good news is that many of your competitors likely have not started marketing to mobile users that is why it is so important to get a jump on your competition and begin marketing to mobile users.