Many times small business owners get comfortable with their website, so much so that they are blind to the fact that they possibly need a new one. When this happens the owner won’t even know why his or her sales are decreasing. A website can drive sales and make a huge difference in regards to whether your business is successful or not. Our Phoenix web design team helps you answer the question about whether or not your business needs a new website. There are key signs that will help you know if a new website needs to be in your near future or not. Fact is technology is constantly changing so if you are behind the times chances are your business will start to fall behind as well. Take the time to honestly evaluate your website and if you do need a new website you should begin exploring your options as soon as possible as you don’t want your competitors to get further and further ahead of you. Let’s take a look at some ways you will be able to tell if you need a new website or not.
- You Don’t Have a Website – It is a scary thought to think a business doesn’t have a website in today’s world but there are a number of businesses out there that still don’t have a website. If you are one of those businesses it is time to bring your business into the new age get a website right away. It doesn’t matter if you are a brick and mortar store a website can and will be your best sales tool if used properly.
- Internet Traffic and Sales is Dropping – This doesn’t always signify that you need a new website but your website is definitely the place to start. Is it up to date and have all the latest technology? These are important to visitors as they visit your website. Another thing to consider here is marketing such as SEO, PPC, Social Media but that is a discussion for another day.
- Constantly Needing to Pay a Web Designer to Update Your Website – If your website is constantly having issues that are costing you more and more money every month it may be time to update your website all together. Chances are technology has out grown your website and rather than sinking money into constant updates it is time to consider a new website all together.
- Your Website is Not Mobile Friendly – More and more users are surfing the web while using either a smart phone or a tablet. Some project by next year mobile users will outnumber the amount of users that are using a Desktop or Laptop. You don’t want to exclude a large number of visitors to your website so it is extremely important to make sure that when a mobile user visits your website they will be able to easily navigate through it.
- Having a Hard Time Integrating Social Media – Social Media is another form of marketing you definitely want your business to be part of. Just like most businesses have a website, most people have a Facebook, Twitter or some form of social media account most have more than one. If you are having a hard time properly integrating social media into your website it is time to consider updating your website.
- Unable to Rank on the Search Engines – If your website is not search engine optimization friendly then it is definitely time for you to update your website. SEO is one of if not the best marketing technique on the web and if you are unable to take advantage of it then you need to update your website so that it is search engine optimization friendly.
If you were saying that is me and my website to any of these points then it is time you seriously start considering a new website. Many small business owners make the mistake of looking at a website as an unneeded expense but I am here to tell you that your website and online marketing is an investment that is not only needed but required in todays world if you want to not only run a successful business but a business that flourishes for years to come.