Our Strategies Help You Get More from Your List
What is it?
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Why Start?
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Put Your Sales and Branding Messages in Front of a Targeted Audience Repeatedly With Email Marketing
An email marketing campaign is an important part of your online business strategy. That’s because email marketing is one of the best ways to:
- Reach your audience instantly at any time.
- Develop a relationship with your prospects and customers.
- Let prospects and customers know about your offers.
- Close more sales through repeated follow ups.
- Boost your conversion rates and ROI.
For well over a decade we’ve worked to develop and refine an email marketing methodology that delivers all these great benefits to you and more. Now you can put our experienced team to work for you to attract targeted leads, capture these leads onto a mailing list, and convert these prospects into cash-paying customers.
Here’s a Sneak Peek Inside Our Proven Email Marketing Methodology
When you see our email marketing results from the outside, it can look a bit like marketing magic. But step behind the curtain, and you’ll find out that these amazing results are driven by a carefully crafted strategy that unfolds over these five phases
Phase 1 - Discuss Your Goals
In this phase we’ll sit down with you to discuss your overall business goals, and how we can use an email marketing campaign to bolster those goals and grow your business. These goals might include:
- Collecting online and offline contact information from prospects.
- Getting prospects to call you or visit you in person.
- Turning prospects into customers and clients.
- Turning customers into repeat buyers.
- Generating more sales by sending special “subscriber only” offers.
- Getting more referrals and “word of mouth” traffic from your existing visitors and customers.
Phase 2 - Analyze Your Target Market
Next, we do a comprehensive study of your target market and create a profile to better understand your audience. We’ll profile your market’s demographics, problems, wants, needs and motivations in order to create a campaign that speaks directly to them.
Phase 3 - Create an Irresistible Offer
Now that we understand your target market, we’ll create an irresistible offer to entice your visitors to join your mailing list. Depending on your business and your audience, this offer may be for a white paper, video, report, service or something similar of value.
We’ll also design a stunning lead page that’s designed to capture your exit traffic before they leave your site forever. Your custom lead page will reflect your business branding and is sure to generate an impressive response rate.
Phase 4 - Analyze Your Target Market
In this phase we’ll design a strategy for contacting your leads, building a relationship with them, and converting them to customers and clients. Your follow-up campaign will include the following components:
- Carefully timed emails to get your marketing message in front of your subscribers when they’re most responsive to your offers.
- Optimized subject lines to get more people opening and reading your emails.
- Targeted offers to boost click-through rates and conversions.
Phase 5 - Optimize the Campaign
The “secret sauce” that makes us the best email marketers in the business is our almost-obsessive focus on improving your conversion rates. We test and refine every part of the process, including:
- Lead page copy.
- Lead page design.
- Lead magnet offer.
- Traffic sources.
- Email subject lines.
- Email copy.
- Targeted offers.
- Calls to action.
And much more.
We won’t stop testing until both you and our team are satisfied that you’re getting the best possible response rates for opt-ins, click-throughs and purchases.
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